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Supporting Defunkify's healthy cleaning goals through enzymatic ingredient formulation
Learn how Univar Solutions provided formulation guidance and benchmark testing to support Defunkify's transition from single-use plastic packaging to formulation development with enzymes and recyclable packaging.
Defunkify – an emerging company on a journey for continuous improvement – is determined to provide the homecare and industrial cleaning market with environmentally conscious, safe, high-performing home cleaning products reliant on green chemistry.
Univar Solutions joined this journey to help Defunkify reformulate its liquid laundry detergent and replace single-use plastic packaging with an easily recyclable, non-plastic container. The new formulation uses the latest enzyme technologies to help boost stain and odor removal performance.
The process behind Defunkify's laundry formulations with enzymes
Our household and industrial cleaning formulation laboratory at the Houston Solution Center conducted performance testing to validate that the new laundry formula using enzymes could comparatively perform to competitive benchmarks. The testing included:
- Multiple rounds of stain swatch cleaning
- Varying enzyme lead and dosage levels on protease-responsive and surfactant-responsive stains
- Additional testing was conducted on swatches containing extracellular DNA (eDNA), which correlates to body grime and odor elimination
With Defunkify's mission to produce environmentally safe, low-impact products came a variety of standards the formula must meet: EPA Safer Choice, Green Seal, Environmental Working Group (EWG) Verified Guide to Healthy Cleaning, Leaping Bunny, Whole Foods Standards, Target Clean Criteria, no sulfates, 1,4-dioxane regulations compliant, and readily biodegradable. We can also provide regulatory support to help customers attain NGO approvals and meet these standards.
Univar Solutions is a global company with an extensive North American footprint and can reliably provide supply chain solutions. Using the latest enzymatic solutions from our expansive homecare and industrial cleaning portfolio, we used our products to assist with the transition from U.S.-based production to Canada and provide seamless supply and logistics support continuity.
Building on the success of the enzymatic liquid laundry detergent, we also helped Defunkify optimize and expand its sustainable cleaning product line, including its stain remover spray, powder detergent, dishwasher detergent, and hand dishwashing products.
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Supporting Defunkify’s sustainable cleaning goals with enzymatic formulation, recyclable packaging.
Supporting Defunkify's enzymatic solutions for sustainable cleaning products and eco-friendly packaging
Our in-house laboratory specialists work diligently for our customers. They help customers worldwide overcome technical challenges and work as an extension of your team to find the best ingredient solutions in novel formulations or reformulate existing products with green cleaning technologies. This case study demonstrates how we collaborated with Defunkify to help unlock the benefits of their sustainable cleaning solutions.
The customer's challenge:
Defunkify was on a mission to offer sustainable products and packaging, presenting an opportunity to help them identify the latest green cleaning technologies for laundry products that are tough on stains and odors and compatible with easily recyclable packaging.
Our sustainable solutions:
Presented best-in-class enzyme technologies and guidance for incorporating into a new Defunkify formulation
Conducted multiple rounds of stain swatch cleaning testing in the laundry detergent to validate cleaning performance and help determine the correct recommended dosage level for optimal cleaning; testing included eDNA removal, which correlates to body grime/odor elimination
Sustainable solution case study result:
Using our formulation guidance, Defunkify introduced a more sustainable, higher-performing home care cleaning product to the market while saving time and testing expenses.
The benefits of collaborating with our Solution Center for sustainable cleaning formulations:
- Save time researching ingredients and identifying applications
- Improve formulas with top-performing raw materials that met environmental safety standards (EPA Safer Choice, Green Seal, EWG Verified)
- Cost-effectiveness by minimizing testing costs and time
Univar Solutions played a pivotal role in aiding Defunkify's formulation with enzymes in its mission to enhance sustainability and efficiency. By providing expert formulation guidance and comprehensive research and development, Univar Solutions supported Defunkify's transition to an easily recyclable alternative and optimized a new formula. Our in-house specialty lab team incorporated state-of-the-art sustainable technologies for superior stain and odor removal. This meticulous approach to product development allowed Defunkify to exceed environmental safety standards and result in an eco-conscious and effective enzymatic liquid laundry cleaning detergent solution.
Discover how a partnership with Univar Solutions can contribute to your bottom line and help you reach your sustainability and performance goals.
